All too often in the exciting process of creating a new state-of-the-art website, not enough attention is paid to the actual content. While the design and development aspects are entrusted to experts, the task of producing the copy is frequently left to inexperienced in-house staff. This can be a mistake: no matter how stylish your website looks, substandard content is a major factor in visitors deciding to look elsewhere. As communications experts, we can help you identify your key audiences and decide how to use the site's pages to best effect. Using any relevant source material, we'll put together a detailed content plan, outlining the aims of each page as well as the strategy for search engine optimisation (SEO). And last but not least, we'll write concise, accurate and persuasive copy.